Brief
Creative Circle is a crowd of the most clever creatives in Denmark. In 2008 both the web and design industries became a part of the “circle” and, even though the industries are different, the tough love to push creativity to a higher level is mutual. The job was to just as creatively push with the identity.
What we did
We found out that Creative Circle is all about cohesion and force of attraction or magnetism in other words. To unite, hold on to and attract creative efforts.
These words became the inspiration for our experiments with a round magnet and metal shavings and lots of studying of the shavings reactions to magnetism. The results are infinite even though the outer form remains circular. In this way, the identity expresses the ceaseless search for new forms and the character or “texture” to stand out. The use of gold foil symbolises "being no. 1".
Result
An identity with never-ending possibilities that inspires, just like the excellent ideas Creative Circle rewards at the annual Creative Circle Award show where the identity is also used.
Rewarded with a Creative Circle GOLD award
On 27 of March 2009 the identity was rewarded with a gold award - so great ideas do attract.
Disciplines
